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Ding Dong: How Ring Went From Shark Tank Reject to Everyone’s Front Door

From a sweaty, near-catastrophic Shark Tank appearance to a billion-dollar acquisition by Amazon, Jamie Siminoff’s story of founding Ring is the ultimate underdog tale of invention, grit, and relentless reinvention. When Jamie hacked together a wifi video doorbell in his garage, his wife called it a game-changer – it genuinely made her feel safer – but the Sharks called it a pass. Through near-bankruptcy, factory disasters, and a maniacal focus on “the mission,” Jamie rallied a ragtag team of Craigslist hires and turned rejection into rocket fuel, building one of the most iconic consumer tech brands of all time. Told with unfiltered honesty and humor, Ding Dong is a blueprint for anyone who’s been underestimated, rejected, or told to quit. Because when opportunity knocks, there’s only one question: Will you answer the door?

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    The crazy story of how Ring founder Jamie Siminoff secured the name ‘Ring.com’

    The crazy story of how Ring founder Jamie Siminoff secured the name ‘Ring.com’

    In his new book, Ring founder Jamie Siminoff pulls back the curtain on the chaotic, often absurd reality of building one of the most recognizable consumer tech brands of the last decade. The following excerpt captures the high-stakes, borderline-reckless gamble to secure the name “Ring.com,” a decision that nearly emptied the company’s bank account, tested the patience of his investors, and set the stage for a brand that would soon reshape home security.

    Read on Fast Company »
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    Reviews

    “Jamie is a real builder — scrappy, original, and unsatisfied by the status quo. He’s poured his missionary spirit into this book, and his story is a real world primer on founder mentality.”
    – Jeff Bezos
    “When I first met him, I thought, who is this guy? Ding Dong is a story of hustle, heart, and never giving up. Jamie turned a doorbell into a movement. If you’ve ever had people doubt your big idea, read this.”
    – Shaquille O’Neal
    “A master class in turning rejection into rocket fuel. Jamie took a very public snub, staggered, kept his feet, and ended up building an empire. I backed him and his company because I saw someone building more than a product, but a mission. Ding Dong tells exactly how he did it.”
    – Sir Richard Branson
    “When he came on Shark Tank everyone said he was dead meat. I was the only one that made him an offer, which Jamie foolishly declined. Imagine where he would be now if he took the Mr. Wonderful offer!”
    – Kevin O’Leary, Mr. Wonderful from Shark Tank
    “In his new book…Ring founder Jamie Siminoff pulls back the curtain on the chaotic, often absurd reality of building one of the most recognizable consumer tech brands of the last decade.”
    – Fast Company
    “In “Ding Dong,” Siminoff revisits the setbacks, rejections and near-failures that shaped Ring.”
    – New York Post
    “Ding Dong offers a behind-the-scenes look at how a garage invention became one of the biggest names in home security – and how close it came to never happening.”
    – KTLA
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